Kontakt.io, a global innovator of indoor location services, serves more than 2,000 customers across diverse sizes and industries, leveraging Bluetooth® beacon technology to help better connect people, locations, and things.

I recently had an opportunity to talk with Rom Eizenberg, CRO at Kontakt.io, about how COVID-19 changed the way location services solutions are being implemented and the advantages Bluetooth Location Services solutions can provide in a post-pandemic world.

Q&A with Rom Eizenberg, Chief Revenue Officer at Kontakt.io

Indoor location services powered by Bluetooth® technology enables a broad spectrum of location-aware services inside buildings.

What does Bluetooth® location services enable for your company?

Indoor location services powered by Bluetooth® technology enables a broad spectrum of location-aware services inside buildings. Over the past decade, we have grown used to our smartphones being location aware. However, these capabilities do not work indoors, because GPS signals cannot penetrate buildings. Bluetooth enabled infrastructures, such as wayfinding beacons or Bluetooth enabled access points, makes it possible for smartphones to navigate indoors, for information systems to track high-value assets, and for building management software to collect data from sensors, over the air, connecting dozens of environmental systems to a single information pipeline.

These capabilities help us securely evacuate buildings in an emergency, optimize real-estate floor space utilization, and improve the employee workplace experience. We also use Bluetooth tags to track high-value lab equipment, increasing utility and reducing costs.

How has COVID-19 changed the way Bluetooth location services are being implemented?

Since the beginning of the COVID-19 pandemic, we’ve seen mounting demand for indoor location services. A recent PwC survey revealed that 78% of CFOs say that a focus for 2021 is reconfiguring office sites for remote working with 54% stating this will be a lasting change. The same survey identified 81% of companies as looking to use technology to improve workplace safety measures and requirements, while more than 73% of respondents reported a focus on technology investments to promote better operational resilience, agility, and workplace flexibility.

In this sense, what we are seeing in the market is companies accelerating previously under-budgeted digital transformation initiatives to address today’s COVID-19 response and long-term agility in how workflows and spaces are optimized for the company’s evolving needs.

Wi-Fi access point refresh cycles, for example, the upgrade for Wi-Fi 6 infrastructure, provide further opportunities for companies to achieve this vision by combining network updates with Bluetooth® gateway-as-infrastructure capabilities that are now available from network vendors, such as Cisco’s 91xx series access points and the DNA Spaces cloud offering, which our IoT solutions now support out of the box.

That’s why we frequently tell our enterprise customers looking at Bluetooth technology as an infrastructure that they might be much closer than they think. The combination of the trends identified above suggests that 2021 will see a rapid expansion of indoor IoT services, placing early adopters in a competitive advantage position across markets.

FEATURED

Bluetooth Technology Overview

See why Bluetooth® technology is the global standard for simple, secure device communication and positioning.

LEARN MORE

Can you talk more about a specific project your company has recently delivered or is currently working on that showcases the long-term benefits of implementing Bluetooth Location Services solutions?

In 2020, we started working with PostNL to help them digitize their internal roll-cage supply chain. By digitally quantifying the journey of a unique loading device (ULD), also known as a roll cage, we were able to provide better resolution in the tracking of a parcel’s journey and improve the quality of the information gathered at each step of the logistics chain. So far, PostNL has digitized 250,000 roll cages with Kontakt.io Bluetooth® beacons. PostNL is now able to track the location of the load unit since it is associated with the truck or facility where it was delivered. Roll-cage journeys between customers and depots can now be planned more efficiently. The critical decision PostNL took was to select Bluetooth Low Energy as the wireless standard. This made it possible for them to select best-in-breed vendors to deliver the required components united by a common language.

We will cover this project in detail during our webinar on 24 June 2021 with Sander Heije, product owner of IoT at PostNL. In this webinar, we will discuss how PostNL benefited from Bluetooth Location Services solutions and their path forward with Bluetooth IoT devices.

Why should technical decision-makers and product managers choose Bluetooth technology for their infrastructure?

Considering the IoT solution stack, one may identify three clear layers of technology interconnected together:

    • IoT edge devices – from employee badges to patient wristband connected bracelets, asset tags, or room temperature sensors – all making up (typically) battery-powered, low-cost edge devices
    • An infrastructure supporting localization of tags and phones as well as the aggregation of sensor data from the edge to the cloud application
    • Software, covering the spectrum from IoT device management to data APIs to use case and sometimes vertical-specific applications across use cases

Of these three, it is the infrastructure that is the problem child of IoT. Or perhaps it’s better to say was the problem child of IoT.

With Bluetooth® enabled gateways in place…companies can go from paper and pencil to completely automated and hands-free quantified workflows (or buildings) almost overnight.

With Bluetooth® enabled gateways in place, and cloud technology available as standard, companies can go from paper and pencil to completely automated and hands-free quantified workflows (or buildings) almost overnight. It is the costly wiring and cable pulling that makes IoT beyond reach, driven by proprietary readers and custom solutions.

Recent announcements by network infrastructure vendors include Cisco’s Q4-20 news around their DNA-Spaces cloud and access point support for Bluetooth gateway in all-new Wi-Fi 6 access points. This trend allows technology leaders to leverage multiple strategic advantages, among them:

    • A standard driven solution
    • Solving for today’s use cases but keeping flexibility for the future
    • Extracting building data from information silos, allowing IT to play a pivotal role in enabling future lines of business needs
    • Cross-funding much-needed network upgrades with OT initiatives, unlocking not just lower cost of ownership but strong returns over network investment

We believe that Bluetooth technology plays a critical part in IoT enablement and delivers a unique value proposition that makes it a choice for the majority of location and IoT services: open standards, low energy, low cost, widely adopted, scalable, etc.

Bluetooth® technology also enables another important business metric — scalability. When a Bluetooth powered project is deployed, the option to scale it, almost infinitely, remains available using the same basic infrastructure, creating opportunities for savings while keeping up with business needs. It’s just much more than standard infrastructure, it’s an infrastructure that lets your business scale at almost no additional cost.

FEATURED DOWNLOAD

How Bluetooth Technology is Enabling Safe-Return Strategies in a COVID-19 Era

This report shares analyst’s insights into how Bluetooth® technology is being leveraged to help protect the safety of the public and workforces across many different environments.

INSTANT DOWNLOAD

Bluetooth Location Services Device Growth to Trend Up Over the Next 5 Years

Best known for its innovation in audio streaming and wearable devices, Bluetooth® technology is also…

Sub-metre accuracy claimed for indoor Bluetooth positioning kits

U-blox is claiming sub-metre indoor accuracy with development kits for Bluetooth direction-finding and positioning.

10 Resources That Showcase the Range and Reliability of Bluetooth Technology

Despite the overwhelming adoption of Bluetooth® technology across a wide range of global solutions…

Luminaire Level Lighting Controls and the Future of Healthy Buildings

As we build back from the pandemic, the building industry is rethinking how we…

Bluetooth Low Energy Innovations in Connected Vehicles That You Didn’t Know Of

The automotive industry is evolving at a fast pace. Modern automobiles are far from…

Bluetooth Range and Reliability: Myth vs Fact

For years, Bluetooth® technology enhanced the lives of millions of people around the world, becoming…

How COVID-19 Changed the Way Location Services Solutions Are Implemented

Kontakt.io, a global innovator of indoor location services, serves more than 2,000 customers across…

Bluetooth® Technology and the Response to the Covid-19 Pandemic

Millions of people have installed smartphone applications which are designed to notify users if…

The Difference Between Classic Bluetooth and Bluetooth Low Energy

The naming conventions for Bluetooth technologies have changed over the years and still cause…

SmartShepherd Improves Scalability For Their Smart Farming IoT Applications With Cassia’s Bluetooth Gateways

Learn how SmartShepherd partnered with Cassia Networks to enable real-time tracking and monitoring of…

Secure and Accurate Distance Bounding for Bluetooth Secure Access

Are you involved in the design and development of products that rely on secure…

High Accuracy Distance Measurement (HADM) Demo For Keyless Entry Systems

In this technology demo Lambda:4 shows their phase based ranging with a standard Bluetooth…

Bluetooth shipments to reach six billion by 2025

Annual shipments of Bluetooth-enabled devices are set to top six billion by 2025, according…

Bluetooth® Technology: The Swiss Army Knife of Low-Power Wireless Technologies

Since its inception, Bluetooth® technology has undergone many enhancements and changes that have allowed…

From Car Access to Tire Pressure Monitoring, Discover How Bluetooth Low Energy is Changing the Connected Car

Bluetooth® Low Energy is on a path to become ubiquitous. The Bluetooth Special Interest…

Evolution vs. Revolution: The Building Blocks of Automotive Body Electronics

In the past few generations of automobiles, there have been significant advancements in vehicle…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Back to normality

Chuck Sabin, senior director of market development at Bluetooth SIG, explains how Bluetooth Technology…

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

POM Tracer Ensures Workplace Safety with Contact Tracing Solutions from Laird Connectivity

POM Tracer was looking to create an easy-to-implement product that would allow businesses and…

Dyer Engineering Installs Location Tracking to Manage Workflows at Sites

Dyer Engineering is an innovative group of fabrication and machining businesses with wide-ranging capabilities…

2020 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Lighting as a Platform

See how connected lighting systems are being used as a platform to enable advanced building services like wayfinding, asset tracking, and space utilization to improve the ROI of smart building investments.

Build a Smarter Building with Blue

See how Bluetooth increases reliability, reduces costs, and enhances your smart building ROI.

An Introduction to Bluetooth Beacons

Learn how to build your own Bluetooth beacon or integrate beacon technology into your existing products and apps.

 Get Help