If you had an opportunity to attend CES in January, you undoubtedly saw some cool innovations, whether it was the LG rollup tv, BUDDY — the companion robot, self-driving cars, or a virtual/augmented reality experience.

Throughout the years, so many next-generation products have launched at CES — products that have helped shape culture, change lives, and establish new markets. What you might not realize is how many of these products are powered by Bluetooth® technology. Whether it’s a smart toothbrush that syncs with your phone and helps improve your brushing technique; smart running shoes that track your speed, pace, and cadence; or headphones with smart voice coaching to keep you motivated and on target to meet your fitness goals, Bluetooth technology is an integral part of most new consumer electronics.

“If you were to take a floorplan from CES 2018, and place a blue dot over every booth that’s showcasing a Bluetooth product, the floorplan would be covered in blue,” said Chuck Sabin, Bluetooth Special Interest Group (SIG) Senior Director of Business Strategy and Planning. 

Why Everyone is Choosing Blue

According to ABI research, 100% of phones, tablets, and laptops shipped in 2018 will include Bluetooth technology. And because Bluetooth® capabilities come standard with the most-used consumer devices, you know that any speaker, health and wellness device, in-car infotainment system, or smart home technology you develop will be supported by the built-in interoperability of any smartphone, tablet, or laptop. This standard of interoperability ensures your innovations will be compatible with consumer devices now and in the future.

“We integrate Bluetooth into our devices because it’s easy, everybody knows it, and they understand it right away,” said Pam Ginocchio, co-founder of Project Nursery. “It’s almost an expectation and is definitely an added value.”

Bluetooth technology not only ensures interoperability with an extensive range of personal and enterprise-grade devices, but it is also a trusted brand with more than 90% global awareness. Knowing a product includes Bluetooth capabilities can positively impact purchasing decisions, since it guarantees greater usability.

“The industry is just moving towards usability,” said Jeff Woodard, VP of new business development for Glow Labs. “It’s no longer the nerd who’s going to spend thousands of dollars on high-tech devices…it’s the homemaker who buys the connected oven with automated recipes and other fun devices that are simple to connect, intuitive, and just work right away. Everything is getting more usable.”

“We integrate Bluetooth into our devices because it’s easy, everybody knows it, and they understand it right away.”

Pam Ginocchio, co-founder of Project Nursery

The Future is Blue

Audio streaming, wearables, and smartphones and tablets are a given for Bluetooth technology. However, if that’s the extent of your Bluetooth® awareness, you’re missing out.

“Bluetooth audio is very well established, but I think in the future we’ll see a lot more connected devices,” said Jean-Samuel Chenard, president of Motsai. “Because of the ubiquity and availability of your smartphone and your interactions with the device, you can basically incorporate a lot of Bluetooth systems and interact with them as needed.”

From smart homes to smart cities, Bluetooth technology is helping to power the Internet of Things (IoT), making home automation and smart building management a reality. Bluetooth mesh provides the wireless connectivity platform that enables automatic smart home control of lights, thermostats, smoke detectors, cameras, door bells, locks, and more. “I see there’s going to be a big gain in traction for Bluetooth mesh, so you can have multiple sensors that are connected,” said Chenard. “We can see it in home monitoring where you can monitor door opening and closing.”

Bluetooth mesh also supports automatic, centralized control of a building’s essential systems, including heating, ventilation, and air conditioning (HVAC); lighting; and security. Plus, Bluetooth technology powers building-wide networks of sensors and beacons that enable indoor positioning and location services like way finding, asset tracking, and point-of-interest solutions. A recent study by proximity.directory concluded that by 2019, 84% of airports, 93% of MLB stadiums, and 73% of NFL stadiums will be using beacons to improve the visitor experience.

“The Bluetooth community continues to grow and extend as the technology enhances its specification in order to retain its prominent position in future markets including the IoT.”

Stuart Carlaw, Chief Research Officer at ABI Research

“Over the last 20 years, Bluetooth has been pivotal in enabling compelling customer experiences. It has been one of the key technologies underpinning the consumer wireless revolution,” said Stuart Carlaw, Chief Research Officer at ABI Research. “The Bluetooth community continues to grow and extend as the technology enhances its specification in order to retain its prominent position in future markets including the IoT.”

A Community of Blue

Whether you’re streaming audio, transferring data, broadcasting information, or creating a network of devices, Bluetooth® technology is the global standard for connection. It provides a secure way for devices to connect, and — thanks to the tireless efforts and groundbreaking innovations created by our member companies — it’s been doing so for more than 20 years.

“The Bluetooth community continues to grow and extend as the technology enhances its specification in order to retain its prominent position in future markets including the IoT.”

“When people think of Bluetooth, most of the time they are thinking of Bluetooth technology,” said Mark Powell, executive director of the Bluetooth SIG. “But Bluetooth is also a community. An incredible community of member companies that are driving innovation, creating markets, and delivering life changing value to people around the world.”

It’s important to select the right technology to power your innovations, and the Bluetooth SIG has a long history of delivering the tools and processes that ensure true, multi-vendor interoperability. With an estimated 4 billion Bluetooth enabled products forecasted to ship in 2018 — whether it’s for home audio, smart lighting, or building automation — developing with Bluetooth technology just makes sense.

“The big thing for our customers is Bluetooth,” said Ginocchio. “Incorporating Bluetooth technology is a big differentiator for us in the market.”

See why Bluetooth technology is the global standard for innovation and discover how innovation creates new markets.

FEATURED INFOGRAPHIC

Build a Smarter Building with Blue

See new data on how building with blue can increase reliability, reduce costs, and enhance the ROI of smart building solutions.

SEE THE INFOGRAPHIC

How LE Audio Empowers Xiaomi to Enhance the Audio Experience

Over two decades ago, the emergence of Bluetooth® technology created the wireless audio market,…

How Bluetooth Low Energy Roll-Cage Beacons are Disrupting Postal Logistic Services

With the explosion of ecommerce and the changes in consumer behavior as a result of the COVID crisis, parcel delivery services are busier than ever before. In fact, many local, regional and even international carriers have broken one record after another in recent months.

New Core Specification v5.3 Feature Enhancements

One of the key reasons why Bluetooth® technology has emerged as the global wireless…

Bluetooth Location Services Device Growth to Trend Up Over the Next 5 Years

Best known for its innovation in audio streaming and wearable devices, Bluetooth® technology is also…

Bluetooth® Core Specification Version 5.3 Feature Enhancements

Bluetooth® Core Specification version 5.3 includes several feature enhancements with the potential to improve…

WA Notify app prevents thousands of COVID-19 cases, UW study finds

A study by researchers at the UW School of Public Health and the Washington State Department…

Sub-metre accuracy claimed for indoor Bluetooth positioning kits

U-blox is claiming sub-metre indoor accuracy with development kits for Bluetooth direction-finding and positioning.

Atmosic and Globalscale unveil lowest power Bluetooth Low Energy module

Atmosic Technologies and Globalscale Technologies are making available what is being claimed is the…

10 Resources That Showcase the Range and Reliability of Bluetooth Technology

Despite the overwhelming adoption of Bluetooth® technology across a wide range of global solutions…

Bluetooth Low Energy Innovations in Connected Vehicles That You Didn’t Know Of

The automotive industry is evolving at a fast pace. Modern automobiles are far from…

Understanding Bluetooth® Internet Gateways for IoT Solutions

Bluetooth® technology is used by nearly 40% of all Internet of Things (IoT) devices.…

Bluetooth® Technology and the Response to the Covid-19 Pandemic

Millions of people have installed smartphone applications which are designed to notify users if…

The Difference Between Classic Bluetooth and Bluetooth Low Energy

The naming conventions for Bluetooth technologies have changed over the years and still cause…

SmartShepherd Improves Scalability For Their Smart Farming IoT Applications With Cassia’s Bluetooth Gateways

Learn how SmartShepherd partnered with Cassia Networks to enable real-time tracking and monitoring of…

How to Unlock the Full Potential of Networked Lighting Control Systems

A revolution is at hand. Intelligent luminaires are expanding beyond the standard on/off and…

Secure and Accurate Distance Bounding for Bluetooth Secure Access

Are you involved in the design and development of products that rely on secure…

Evolution vs. Revolution: The Building Blocks of Automotive Body Electronics

In the past few generations of automobiles, there have been significant advancements in vehicle…

2021 Bluetooth Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, the Bluetooth Market Update highlights the latest Bluetooth trends and forecasts.

How Bluetooth® Technology is Enabling Safe Return Strategies in a COVID-19 Era

This report shares insight into how Bluetooth® technology is being leveraged by organizations of all sizes to…

Designing and Developing Bluetooth® Internet Gateways

Design and implement your own Bluetooth® Internet working prototype and see for yourself how BIGs allow applications to exchange data with Bluetooth devices from anywhere in the world.

Reducing the Risk of COVID-19 Transmission

Learn how Philips partnered with Cassia Networks to help fight the spread of COVID-19…

Bluetooth Market Research Note - Assistive Hearables

Bluetooth Market Research Notes provide in-depth analysis of trends and forecasts highlighted in the…

POM Tracer Ensures Workplace Safety with Contact Tracing Solutions from Laird Connectivity

POM Tracer was looking to create an easy-to-implement product that would allow businesses and…

How to Deploy BlueZ on a Raspberry Pi Board as a Bluetooth Mesh Provisioner

This step-by-step study guide will teach you: How to rebuild the kernel on a…

The Bluetooth LE Security Study Guide

Learn about fundamental security concepts, the security features of Bluetooth Low Energy, and gain some hands-on experience using those features in device code.

Bluetooth Location Services

See 8 use cases for enhancing building efficiencies and creating a better visitor experience, discover new data that supports the latest trends and forecasts, and find out what’s driving the rapid adoption of location services solutions.

Overview – Bluetooth Technology

See how the global standard for simple, secure connection has expanded to meet the…

 Get Help